What the OAIC's privacy sweep signals for marketers
On the surface, the OAIC's first compliance sweep looks narrow. It is not. The regulator is shifting from reactive complaint handling to proactive market enforcement.
Field Notes · #data
6 notes tagged data
Why Australia's under-16 social media ban could backfire
The intent is sound. The mechanism is blunt. Once minors present as adults to evade the ban, the safety systems that protect them stop working.
Signal loss is accelerating, and waiting for legislation is the wrong play
Marketing effectiveness is being eroded by a structural decline in signal quality across the major platforms. The performance impact is happening before the regulatory impact.
Artificial testimonials and their impact on trust and compliance
AI-generated avatars as artificial customers in advertising erode trust and breach Australian Consumer Law. A note on what this means for marketers and platforms.
The Data Value Quadrant
A practical model for evaluating how data is used in marketing. Plot consumer value against data sensitivity. Decide what to proceed with, what to redesign, and what to retire.
The CUV Framework
Consent, Utility, Value. A simple, repeatable method for evaluating whether a data use case is ethical, valuable, and legally defensible.