Paul Hewett / A public working notebook
This is where I think out loud.
The future
of the internet.
How data, AI, algorithms and agents are changing how we discover, decide and do business.
Living references
Explore the guides.
Clear explanations, key dates and the developments that matter.
Scroll to browse the guides. Use the left and right arrow keys when this list is focused.
The agentic layerhow autonomous agents reshape the web by 2030
By 2030, the transactional layer of the web will be dominated by autonomous agents negotiating with brand APIs. Websites won't disappear, but they'll become backend infrastructure.
Read the field note01 / Recent entries
From the notebook.
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AI visibility action plan
Turn customer questions into checks, assigned actions and evidence of completion. A practical worksheet with a worked example.
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AI visibility: where businesses should start
A practical starting point for helping customers discover and evaluate your business through AI, with checks for access, information quality and measurement.
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Meta wants your website in the bargain
Meta's revised commercial terms extend crawling permissions to websites associated with a business. The question is what businesses receive in return, and how freely they can refuse.
02 / Open questions
Questions I’m exploring.
How is the internet changing?
What will we choose to delegate?
Who creates value, and who captures it?
Who sets the rules online?
Ongoing research
03 / Ways of thinking
A few different forms.
Some ideas need an essay.
Others, a few lines.
The person behind the notebook
A working
point of view.
Obsessed with the commercial application of data and AI: how organisations turn them into better decisions, more effective operations and new sources of value.
I explore these changes through data, AI, algorithms and agents, drawing on my experience in marketing, advertising and their commercial application.
This is where I share the research, questions and ideas that shape my work.
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