Paul Hewett · Growth Engineer
This is where I think out loud.
I'm Paul Hewett, a Growth Engineer. I work on growth problems at the intersection of data, AI, and marketing, discovery, measurement, and the agentic web.
This site is my workspace: field notes, advisory pieces, half-formed ideas worth thinking out loud about.
Advisory · Live
Your martech stack is a collection engine. The OAIC just said so.
The OAIC's APP 3 rewrite explicitly names AI inference, enrichment, scraping, and observation as collection events. The 'we didn't realise' defence has been retired.
SCATTER · n=84
Field Notes.
→ Observations, frameworks, arguments, on data, AI, marketing, the agentic web.
AMPLITUDE · 5 RINGS
Talks.
→ Conference talks, podcasts, panels, on stage and in the room.
TIME-SERIES · 3 RUNS
Signals.
→ Experiments, data art, small tools, things I built to see something better.
RADAR · 5 RINGS
About.
→ Paul Hewett, consultant, founder, investor, and occasional dark overlord. Growth Engineer, based in Sydney.