Topics
How people discover, trust, choose and delegate, and how those behaviours change when AI, algorithms and agents mediate life online.
AI surfaces are not just answering questions; they're making recommendations, naming winners, providing decision-ready verdicts. Brands that don't appear are invisible at the point of decision.
The intent is sound. The mechanism is blunt. Once minors present as adults to evade the ban, the safety systems that protect them stop working.
AI-generated avatars presented as genuine customers erode trust and risk breaching Australian Consumer Law. A note on what this means for marketers and platforms.
Hidden manipulation of AI agents through covert instructions. The user sees nothing unusual, but the agent reads an extra layer of meaning and acts on it.
Search isn't declining; it's fragmenting. Mapping the twelve discovery surfaces where intent now meets information.
Reasoning is less a human privilege and more a universal function of structured systems. Humans reason through awareness and intent; machines reason through scale and structure.
Three definitions for concepts emerging in the near future. UX is where meaning meets mechanism. AX is where machine trust is built. AIP is how they talk.