Why static-first architecture matters more than schema in a post-search world
Schema is not the answer. Why static-first architecture (Astro, edge) wins for llm retrieval, search crawlers, and agentic browsing in a post-search world.
Field Notes · #discovery
6 notes tagged discovery
What the RBA told us about marketing strategy for 2026
When AI told a consumer 'you have a good deal, don't switch', it wasn't providing information. It was giving advice. The inflation data raises a strategic question about need-led comparison.
AI discovery surface research: needs-driven economy insights
AI surfaces are not just answering questions; they're making recommendations, naming winners, providing decision-ready verdicts. Brands that don't appear are invisible at the point of decision.
ChatGPT advertising: what has changed and how to respond
ChatGPT has announced plans to test advertising in the U.S. This does not change current marketing in Australia, but it indicates where conversational AI is heading.
What dropping CTRs tell us about the state of search
Click-through rates are falling, and everyone's trying to figure out what it means. The signal is not decline. It is redistribution.
The 12 surfaces of discovery
Search isn't declining; it's fragmenting. Mapping the twelve discovery surfaces where intent now meets information.