Positions
Current roles.
Roles I hold today, grouped by type. Commercial leadership, industry governance, and not-for-profit advisory.
6 positions across 3 groups.
Track record
These are my current roles. Earlier chapters: director of multiple organisations, plus advised and chaired data, marketing, and business peak body associations across the UK and Australia, including the DMA, IDM, and IoD. Commercial leadership at RM:Group, Nuance & Fathom.
Commercial
The day job.
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01
In Marketing We Trust · imwTrust
Chief Executive Officer
Leading a global team driving measurable growth through search, analytics, and AI. The agency is recognised among Australia's most innovative and is one of the few Certified Google Marketing Platform Partners in APAC.
Industry leadership
Where I sit on the policy and protocol side of the industry.
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01
Foundation Chair and Lead Protocol Researcher
Leading protocol research and governance for an open standard that defines how AI agents interact with organisational data.
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02
ADMA Advisory Committee · AAC
Member
Advising on the future of data, privacy, and marketing innovation in Australia, with a focus on helping brands navigate regulatory and technological change.
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03
ADMA Media and Communications Working Group · AMCWG
Chair
Chairing the industry voice on advertising effectiveness, measurement, and audience targeting, the data-driven mechanics that earn marketing its license to operate.
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04
ADMA Regulations and Advocacy Working Group · ARAWG
Member
Working with industry peers on the regulatory frontier for data-driven marketing: privacy, AI, and the policy environment shaping how brands use data.
Not-for-profit
Where I give time back.
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01
Asthma Australia Digital and Data Advisory Committee
Member
Supporting national digital health programs focused on data ethics, accessibility, and patient-first engagement through technology.
Updated April 2026