About
Consultant, founder, investor, occasional dark overlord.
I'm Paul Hewett, consultant, founder, investor, and occasional dark overlord of imwTrust.
I spend my time working on growth problems at the intersection of data, AI, and marketing. I help organisations make better decisions, design systems that survive contact with reality, and drive commercial growth in a world where machines increasingly shape how brands are discovered and chosen.
This site is my playground. It's where I explore ideas, test thinking, and share what I'm learning as technology rewires how people find, evaluate, and connect with brands. Some pieces are finished. Most are experiments still in motion. That's the fun part.
Open to enquiries
Drop me a note.
Advisory enquiries, speaking, or a conversation about data, AI, and discovery.
How I think
I like clear ideas, creative systems, and measurable outcomes. My approach blends design, data, and logic, experimenting with how intelligence and creativity can work together.
Where I sit
- In Marketing We Trust · imwTrust Chief Executive Officer
- odexa Foundation Foundation Chair · Lead Protocol Researcher
- ADMA Advisory Committee · AAC Member
- ADMA Media and Communications Working Group · AMCWG Chair
- ADMA Regulations and Advocacy Working Group · ARAWG Member
- Asthma Australia Digital and Data Advisory Committee Member
Outside work
Usually found with a guitar in hand, tinkering with gear I probably didn't need but definitely wanted.
Where to go next
Last updated April 2026