About
Consultant, founder, investor, occasional dark overlord.
I'm Paul Hewett, consultant, founder, investor, and occasional dark overlord of imwTrust.
Obsessed with the commercial application of data and AI: how organisations turn them into better decisions, more effective operations and new sources of value.
I explore these changes through data, AI, algorithms and agents, drawing on my experience in marketing, advertising and their commercial application.
Paulthinks is my public working notebook: a place to investigate the internet’s changing systems, human behaviour and the creation of value, publish original research and practical frameworks, and make my evolving thinking accessible to others.
Open to enquiries
Drop me a note.
Speaking, advisory enquiries, or a conversation about the future of the internet.
How I think
I like clear ideas, creative systems, and measurable outcomes. My approach blends design, data, and logic, experimenting with how intelligence and creativity can work together.
Where I sit
- In Marketing We Trust · imwTrust Chief Executive Officer
- odexa Foundation Foundation Chair · Lead Protocol Researcher
- ADMA Advisory Committee · AAC Member
- ADMA Media and Communications Working Group · AMCWG Chair
- ADMA Regulations and Advocacy Working Group · ARAWG Member
- Asthma Australia Digital and Data Advisory Committee Member
Outside work
Usually found with a guitar in hand, tinkering with gear I probably didn't need but definitely wanted.
Where to go next
Last updated October 2026