Topics
The questions I keep returning to.
Four connected areas of inquiry into the future of the internet. AI, algorithms and agents run through its systems, human behaviour, business models and rules.
Systems and infrastructure
How AI, algorithms and agents shape the internet: its interfaces, protocols, architecture and data flows.
30 piecesHuman behaviour
How people discover, trust, choose and delegate, and how those behaviours change when AI, algorithms and agents mediate life online.
7 piecesBusiness and the data economy
How value is created and captured online, and what changes for marketing, advertising, commerce and publishing.
34 piecesPower, privacy and permission
Who controls access, sets the rules and authorises action online, and what choices people and organisations retain.
19 piecesMeasurement and evidence
Measurement connects these investigations: testing claims, understanding performance and making decisions with imperfect evidence.
Measurement and data application
How we test claims, understand performance and turn imperfect evidence into better decisions.
13 piecesFor a connected reading path through a particular project or investigation, explore the collections.