AI visibility action plan
Turn customer questions into checks, assigned actions and evidence of completion. A practical worksheet with a worked example.
Guides
Ideas you can put to work.
Practical and technical references to the changing internet: AI, algorithms, agents, data and permissions. Methods and frameworks, maintained as the subjects develop.
AI visibility: where businesses should start
A practical starting point for helping customers discover and evaluate your business through AI, with checks for access, information quality and measurement.
A guide to advertising identity
How identifiers, devices and matching shape targeting and measurement across search, social, the open web, streaming and other advertising environments.
UCP: timeline and simple guide
Track the Universal Commerce Protocol from its January 2026 announcement through specification changes, Google rollouts and country-specific developments.
ACP: timeline and simple guide
Track the Agentic Commerce Protocol from its September 2025 launch: who is behind it, how it works, specification changes and evidence of adoption.
Australian privacy reform: timeline and guide
Track Australian privacy reform: legislation, OAIC guidance, consultations and industry responses, with a focus on marketing, advertising, data and AI.
From the notebook
The Data Value Quadrant
A practical model for evaluating how data is used in marketing. Plot consumer value against data sensitivity. Decide what to proceed with, what to redesign, and what to retire.
The CUV Framework
Consent, Utility, Value. A simple, repeatable method for evaluating whether a data use case is ethical, valuable, and legally defensible.
The 12 surfaces of discovery
Search isn't declining; it's fragmenting. Mapping the twelve discovery surfaces where intent now meets information.
Which API architecture powers the agentic web
GraphQL defines what is requested. gRPC defines how it is delivered. SOAP-based systems used additional standards to express terms. None yet define why. That missing layer is what comes next.