Ads won't be the backbone of the AI economy
AI will reach for the internet's familiar business model. I expect the more durable money to come from trusted information and transactions completed on our behalf.
Field Notes · #agentic
10 notes tagged agentic
Why static-first architecture matters more than schema in a post-search world
Schema is not the answer. Why static-first architecture (Astro, edge) wins for llm retrieval, search crawlers, and agentic browsing in a post-search world.
Web iv is the intelligent and agentic web
My thesis on the next era of the web: intelligent systems acting on our behalf, and the need to return value to the people who create it.
What AI whispering means in the context of agentic browsers
Hidden manipulation of AI agents through covert instructions. The user sees nothing unusual, but the agent reads an extra layer of meaning and acts on it.
Which API architecture powers the agentic web
GraphQL defines what is requested. gRPC defines how it is delivered. SOAP-based systems used additional standards to express terms. None yet define why. That missing layer is what comes next.
AIP vs MCP: context vs conduct
MCP is the internal wiring that makes the agent capable. AIP is the diplomatic code that makes the agent trustworthy. One enables thought. The other governs action.
Reasoning, human vs artificial: structured systems and intelligence
Reasoning is less a human privilege and more a universal function of structured systems. Humans reason through awareness and intent; machines reason through scale and structure.
The agentic layer: how autonomous agents reshape the web by 2030
By 2030, the transactional layer of the web will be dominated by autonomous agents negotiating with brand APIs. Websites won't disappear, but they'll become backend infrastructure.
Thinking in layers: UX, AX, and the agentic web
Three definitions for concepts emerging in the near future. UX is where meaning meets mechanism. AX is where machine trust is built. AIP is how they talk.
The three layers of the agentic web
How the emerging agentic internet separates use, intelligence, and control. UX is human trust. AX is machine trust. AIP is institutional trust.