Google just made your cookie banner the most important config
Google is removing Signals as a control on Google Ads cookies and IDs from 15 June 2026. Your cookie consent banner becomes the primary thing between user data and Google's ad business.
Advisory · #measurement
4 advisory articles tagged measurement
ACMA is enforcing, and the SMS Sender ID Register is coming
Over AUD 5.4 million in combined spam and gambling self-exclusion penalties. The SMS Sender ID Register becomes mandatory 1 July 2026. Unregistered sender IDs will be labelled Unverified.
Digital ID opens to the private sector from 30 November 2026
15 million Digital IDs. 80 million verified transactions. From November 2026 the private sector can apply to participate. This is the new identity layer.
Your measurement infrastructure is already degraded
Google kept cookies, but modelling, consent choices and browser protections still leave measurement gaps. First-party data and server-side collection need to work alongside other ways of measuring effectiveness.