Google just made your cookie banner the most important config
Google is removing Signals as a control on Google Ads cookies and IDs from 15 June 2026. Your cookie consent banner becomes the primary thing between user data and Google's ad business.
Advisory · #measurement
4 advisory articles tagged measurement
ACMA is enforcing, and the SMS Sender ID Register is coming
Over AUD 5.4 million in penalties for basic email and SMS compliance failures. The SMS Sender ID Register becomes mandatory 1 July 2026. Unregistered sender IDs will be blocked.
Digital ID opens to the private sector in December 2026
15 million myIDs. 80 million verifications. From November 2026 the private sector can participate. This is the new identity layer.
Your measurement infrastructure is already degraded
Google kept cookies but GA4 is now a modelled system. iOS 26 strips click IDs. 75% ATT opt-out. Server-side tracking is no longer optional, it is baseline.