Your martech stack is a collection engine. The OAIC just said so.
The OAIC's APP 3 rewrite explicitly names AI inference, enrichment, scraping, and observation as collection events. The 'we didn't realise' defence has been retired.
Advisory · #privacy
5 advisory articles tagged privacy
The OAIC is looking at your marketing data practices
The regulator has explicitly named advertising technology, AI, and excessive data collection as priority areas for 2025-26. The first compliance sweep is underway and the first civil penalty has been imposed.
4.7 million accounts gone, the social media age restriction and what it means for audience strategy
The under-16 social media ban is live. 4.7 million accounts removed. Audience sizes on major platforms have structurally shrunk in Australia.
The fair and reasonable test, and why consent alone won't be enough
The second tranche of Privacy Act reforms introduces a test that is separate from consent. Having consent will not be sufficient if the use fails the test. This is the single largest structural risk to performance marketing in Australia.
Privacy Act Tranche 1, the foundation shift
The first structural overhaul of the Privacy Act in decades is staging in through December 2026. Three changes matter directly to marketing and analytics teams.