4.7 million accounts gone, the social media age restriction and what it means for audience strategy
The under-16 social media ban is live. 4.7 million accounts removed. Audience sizes on major platforms have structurally shrunk in Australia.
Advisory · #discovery
The under-16 social media ban is live. 4.7 million accounts removed. Audience sizes on major platforms have structurally shrunk in Australia.
Australia is preparing an ex ante competition regime targeting dominant digital platforms. Ad tech and app marketplaces are first in line. Penalties up to 30% of turnover.