Digital Duty of Care: the draft is out

The government has released the Digital Duty of Care exposure draft, proposing stronger safety responsibilities for online services. Its “My Feed, My Way” proposal would give social media users a choice over personalised recommendations in their default feed.

My read: brands relying on recommendation-led discovery should watch this closely. Greater choice over feeds could change organic reach and the balance between creator partnerships, paid media and owned audiences. The way platforms distribute attention is becoming a regulatory issue with commercial consequences.

This is proposed online-safety legislation. Feedback on the draft closes at 12pm on 22 September 2026.

Read the exposure draft.