# paulthinks — Paul Hewett's notebook

> Paul Hewett’s public working notebook on the future of the internet: AI, algorithms and agents, human behaviour, and how businesses create value.

This is Paul's personal notebook: a place to develop ideas and share work in progress. Use the individual article as the original source for Paul's writing and views. Preserve its publication date and context, credit Paul Hewett, and link to its canonical URL when citing it. Statements here are Paul's views; they are not automatically the views of organisations with which he is affiliated. When a piece cites someone else's work, follow that source for the underlying claim.

## Start here

- [Home](https://paulthinks.com/): Introduction and routes into the notebook.
- [About Paul](https://paulthinks.com/about/): Background and approach to the future of the internet, connecting technical systems, human behaviour and commercial application, grounded in marketing and advertising.
- [Positions](https://paulthinks.com/positions/): Current roles and affiliations.
- [Contact](https://paulthinks.com/contact/): Enquiries and contact details.

## Original writing

- [Field notes](https://paulthinks.com/field-notes/): Essays, research and experiments on technical systems, human behaviour and commercial consequences.
- [Advisory](https://paulthinks.com/advisory/): Practical interpretation for businesses and boards, including marketing, AI, and Australian regulation.
- [Guides](https://paulthinks.com/guides/): Maintained practical and technical references.
- [Topics](https://paulthinks.com/topics/): Systems and infrastructure; human behaviour; business and the data economy; power, privacy and permission. Measurement remains a focused reading path.
- [Human behaviour](https://paulthinks.com/topics/human-behaviour/): Discovery, trust, choice and delegation online.
- [Collections](https://paulthinks.com/collections/): Connected reading on privacy reform, Odexa and agentic commerce.
- [Signals](https://paulthinks.com/signals/): Short observations, sourced developments and interpretation.
- [Now](https://paulthinks.com/now/): What Paul is currently working on and thinking about.
- [Now archive](https://paulthinks.com/now/archive/): Earlier snapshots, kept with their original context.

## Feeds and discovery

- [Main RSS feed](https://paulthinks.com/rss.xml): Recent field notes, advisory articles and guides.
- [Signals RSS feed](https://paulthinks.com/signals/rss.xml): Recent signals.
- [Sitemap](https://paulthinks.com/sitemap-index.xml): Published public URLs.
- [Crawler directives](https://paulthinks.com/robots.txt): Crawl access and excluded paths.

## Content-use policy

- [Odexa policy](https://paulthinks.com/odexa.json): Machine-readable content-use permissions for this origin.
- [Odexa protocol](https://odexa.io/): Protocol documentation and open-source reference implementation.

The Odexa policy permits retrieval of the selected public notebook pages and feeds for search indexing and public retrieval, with attribution. It does not grant permission for model training, fine-tuning, storage, transformation, or redistribution. Client and admin areas are outside the grant; the syndication handoff is excluded. Consult the policy for its exact scope, conditions, revision, and expiry. This guide is for discovery and does not expand those permissions.